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Marketing Cloud Presentation – Database Marketing – The New Frontier
Join the ‘Chatter’ in the ‘Marketing Cloud’: http://www.mktgcloud.com Join the ‘Marketing Cloud’ marketers on Linkedin:...
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FREE: 31 Conversion Optimisation Tips
Here are 31 fantastic optimisation tips from the Widerfunnel Conversion Optimisation Blog. Have you tested your Call-to-Action on right vs. left side of the page? What are the top 3 components of your...
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Datarati launches YouTube Channel: www.youtube.com/datarati
Stay tuned throughout 2010 for the latest best practices in: – Database marketing – Marketing automation – Email marketing – Lead management – Lead scoring – Lead nurturing – Testing – Analytics –...
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What does the term ‘Marketing Automation’ actually mean?
Another open letter to all Australia, New Zealand & the wider Asia-Pacific digital, direct and data-driven marketers. As we start 2010, I thought it is critical for all marketers to understand the...
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Which Test Won? Actionable Insights Now Available
How good is your GUT? I came across the ‘Which Test Won’ site today. Very Very cool. Full of actionable data insights on the testing of banner ads, emails and landing pages. Check it out:...
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I’ve already got an email marketing tool, WHY would I need a marketing...
Ok, so as a marketer or digital agency, I’m guessing you have one of the following email marketing tools or use one of the following vendors for you or your clients email marketing campaigns: –...
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Statistical Relevance in A/B Testing
When you are running an A/B test, be sure not to select your winner to soon. Here is a great post from Anil Batra’s blog that shows why you need to use statistical relevancy when testing your emails...
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TOP 5 LESSONS LEARNT IN DATA @ AD:TECH 2010
Here are the top 5 lessons learnt in Data at Ad:Tech 2010: 1.) DATA CAPTURE: Have a strategy of what data you plan to collect and why? i.e. Explicit data e.g. demographic data, profile data etc as...
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Seeking Speakers/Panelists for Data-Driven Digital Marketing Webcast Series
Datarati is now seeking panelists for its upcoming monthly webcast series on ‘Data-Driven Digital Marketing’. Each month we will be hosting a LIVE webcast with the industry’s leading senior marketing...
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eMetrics Sydney 2010 – Presentation
Filed under: #mktgcloud, A/B Testing, Actionable Insights, Analytics, Datarati, Email Marketing, Landing Pages, Lead Generation, Lead Nurturing, Lead Scoring, Marketing Automation, Marketing Cloud,...
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